History of Matilde

  1. Vicenzi Group
  2. History of Matilde
Matilde Vicenzi: a Name, a Story, a Success.
2015
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110 YEARS ANNIVERSARY

Celebration of the Company's 110 years with a special edition of the commemorative logo, which premiered during the ISM Fair in Cologne, along with a new corporate identity.

2015
2015
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Corporate video Vicenzi Group

The current Chairman of the Vicenzi Group, Giuseppe, grandson of Matilde, tells the thrilling history of sweet pastry making: a dip into childhood memories and the Vicenzi family confectionery tradition, which spans over a century.

2015
2013
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Sponsorship of the Star of Verona

The Matilde Vicenzi brand backs the by-now international initiative of the famous Piazza Bra' comet, adjacent to the Verona Arena. In 2013, to seal a partnership of over 30 years with "Fondazione Arena", the Vicenzi Group commits to support the setting-up of one of the Christmas holiday symbols of the city.

2013
2011
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Redesigning the Matilde Vicenzi packaging


The packaging of the historical company is renewed: the gold preciousness characterises the confection of the Matilde Vicenzi pastry range, redesigned with a consistent image in an unique original style. On the clear part of the confection, the product image, enhanced by coloured tape, aims to enhance a food appeal that is all pastry based. A great change of setting and image for Vicenzi, even in the organisation of the product families, now offered in single size from 125 g. A new business focus targeting on the 'Millefoglie d’Italia' range, a well-finished new pack to enhance the family feeling in displaying products on the shelves and helping the trade valorise the pastry section, favouring a more orderly and easy-to-understand display for the consumers.

2011
2010
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New Logo Design Pasticceria Matilde Vicenzi


The Matilde Vicenzi logo is renewed to go along with the packaging restyling that will take place soon after: the portrait image of Matilde appears in the foreground as a signature and icon of that femininity which since 1905 has been seen as a guarantee of product care and attention to details. Bold strokes and solid colours, together with the lettering and the red ribbon, enhance the tradition and the history of the family brand. to enclose everything, a golden frame, a colour chosen to enhance the excellence and sophistication of the Matilde Vicenzi brand.



2010
2005
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The centenary is celebrated

The centenary is celebrated with a number of initiatives in the heart of Verona such as a photo exhibition in town and the publication of the book "Verona nel cuore di Vicenzi Sguardi inediti tra la gente e i luoghi scaligeri”.

2005
1975
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It's time for pastry dough

Another specialty of Grandma Matilde joins the Vicenzi industrial production: the puff pastry dough. Thanks to a special Japanese machinery, Giuseppe understood that would be suitable for the production of the Italian puff pastry. From this, the MILLEFOGLIE D'ITALIA of Pasticceria Matilde Vicenzi are born.

1975
1960
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From the workshop to an industrial reality. The fulfilment of a dream.

Giuseppe reveals himself a worthy heir of his grandmother Matilde. Taking to heart the family business, he invests every resource possible to turn into industrial what until then had been hand-made. so he decides to specialise exclusively in the production of the traditional Amaretto, to be established into the market as a unique product. Shortly after, Vicenzovo is born, the ladyfinger biscuit suitable for making the traditional sweet dessert Tiramisù. The craftsmanship and attention to the prime ingredients will help make it the world's most popular lady finger.

1960 - 1970
1955
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Passing the baton

The company operates with great satisfaction of the whole Vicenzi family. There are prerequisites for what will be a considerable business growth. Matilde's son, Angelo, along with his children Giuseppe, Mario and Beppina, start running the business, taking it beyond the Italian borders.
The curiosity of young Giuseppe, in his early twenties, leads him to England, to discover the secrets of those who are the inventors of dry pastries.  

1955
1946
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The dream machine

It arrives in Melzi's small shop, an automated machine for biscuits production. Giuseppe, the youngest in the family, is fascinated by it. From this moment, Matilde Vicenzi's cookies can be made in large quantities and even be exported outside Verona.

1946
1938
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Handing down the passion

The War years are difficult but the Vicenzi shop does not stop. At that time, young Giuseppe Vicenzi, grandson of Matilde, gets passionate about pastry, helping his grandmother and father to carry on the business, which actually never stopped. In fact, during winter nights, grandmother Matilde gathers the whole family around the table, including the children, to wrap the Amaretti cookies two by two, in accordance with tradition.

1938
1932
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From generation to generation

The grandson of Matilde, Giuseppe Vicenzi, son of Angelo is born.

1932
1912
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The start of a sweet adventure

The sons of Matilde, Angelo and Bepi, buy at a trade fair in Milan their first machine for milk based biscuits. The business venture takes shape from here.

1912
1905
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That's how it all began

Matilde Vicenzi continues the small family-run artisan business in San Giovanni Lupatoto creating sweet pastries: a pioneer and a great example of female entrepreneurship. From precisely this year hail the first business records.

1905
1900
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The traditional recipes as they used to be. The Matilde recipe book.

Matilde made Amaretti, Vicenzovo ladyfingers and Millefoglie Puff Pastries according to the oldest Italian tradition, offering her sweet delicacies to the small town in the province of Verona.
At the small pastry shop, she wrote her recipes in a small memobook, with the love and accuracy of bygone times. It is still safely kept today at the company.

1900
1887
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Love is the first ingredient

Matilde marries Sante, an expert baker. From that moment on she will always be know as Matilde Vicenzi.

1887
1866
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A Family History begins

Matilde is born.

1866