History

Matilde Vicenzi:
a Name, a Story, a Success.

The story of the Matilde Vicenzi brand is, above all, the story of a family: grandparents Matilde and Sante, father Angelo and his three children Giuseppe, Mario and Beppina, and now Giuseppe’s daughters, Giuliana, Beatrice and Valeria, who sit on the board of directors.

A family legacy

The story of Matilde Vicenzi begins in 1905 with a small but exquisite line of pastries – ladyfingers, amaretti and puff pastries – in San Giovanni Lupatoto, Verona, where the company’s headquarters are still located.

The expansion from artisanal baking operation to small-scale industry happened rather quickly. 

Inspired by his enduring passion for the family business, Giuseppe Vicenzi, President of the Group and grandchild of the founder, wanted to recreate Matilde’s artisanal endeavour on a larger scale. Following in the footsteps of his predecessors, Giuseppe was, through perseverance and passion, able to expand the company into an industry producing a wide range of premium baked goods.

Its century-old traditions and small bakery shop in San Giovanni Lupatoto, Verona, are still very important to the company, along with Matilde’s recipe book, which dates back to the early 1900s, when she first opened her bakery, and is now closely guarded in the company museum.

Masters of Puff Pastry

The Vicenzi Group, as we know it today, was established in 2005, when Giuseppe Vicenzi took an important step in acquiring the entire Parmalat bakery branch, including two well-known brands: Grisbì, with its famous filled short pastry, and the Mr. Day range of delicious snacks. 

With its leadership role as the largest range of typical fine Italian pastries, and thanks to Giuseppe’s charisma and great passion, the Vicenzi Group stands out as a premium manufacturer of fresh and assorted pastries, cake bases, biscuits and bakery products, courtesy products and single-serve products.

Its production of superior baked goods is rooted in selecting the finest ingredients, attention to detail and the passion of skilled pastry chefs. For these reasons and so many more, Vicenzi is considered one of the world’s top manufacturers of fine Italian pastry products. The success story of the company, which grew from a small family-run business to a distinguished leader in industrial baking, is truly remarkable and admired the world over.

Nowadays Vicenzi is known and appreciated worldwide in over 100 countries as an international symbol of fine Italian pastry.

Timeline