R&D - Vicenzi Usa


We pride ourselves on promoting the Italian tradition of confectionery in the world, making every moment of consumption a sweet and delightful one. That is why at our laboratories in Verona, the creative R&D department constantly proposes products in line with the trends and the developments of consumption in each country, introducing new flavors and portions suited to all tasting requirements.

We also invest heavily in developing innovative packaging solutions to preserve the organoleptic properties of our pastries.

By focusing on innovation, constantly improving our products lines, and running specific tests on customer satisfaction and product quality, we reinforce our position as a leader in the art of confectionery and ensure the original flavors of traditional recipes are maintained.