The Vicenzi Group includes three brands of excellence: Matilde Vicenzi, based on Italian identity and tradition, Grisbì, the indulgence and pleasure of shortbread filled with velvety cream, and Mr. Day, which, thanks to the simplicity of its delicious sponge cake, stands out in the great competitive arena of the snack market.
Leader in a wide range of typical products, the Vicenzi Group stands out as a premium manufacturer of fresh and assorted pastries, shortbreads and cookies, service products for the restaurant and catering industries, ready-to-use products, courtesy and welcome cookies, snack-sized specialties and vending machine products for a ready-to-go sweet bite.
The Vicenzi Group was established in 2005, when Giuseppe Vicenzi acquired the entire Parmalat bakery branch, including the two well-known brands, Grisbì and Mr. Day.
A key pillar of the company philosophy is to be present on the markets with a mix of strategic products and to diversify distribution, from classic supermarket chains to gourmet food shops, from vending and restaurant and hospitality to bars, train stations and airports with single-serve products.
45.000 m², of which
65.000 kg every day
16.000 m², of which
55.000 kg every day
12.000 m², of which
45.000 kg every day