Vicenzi among the big players of the Italian tradition of festive sweets

A strong legacy of Italian Fine Pastry tradition, combined with the ability to reach over 110 foreign markets on the other side of the world, even with products dedicated to various festivities.

These are the PMV’s brand strengths highlighted during the web-minar Celebration cakes, the Italian tradition: outlook & challenges, organized by CibusLab and GDONews to give visibility to the food production and distribution companies who wants to get noticed to reputable buyers in Italy and abroad.

Our Company has shown its strategy to adapt products, formats and packaging to festivities and celebrations of foreign Countries, trying to dialogue with different cultures without losing Matilde Vicenzi’s brand identity, trying indeed to refine worldwide consumers on the usual and customary consumption opportunities of our products.

Here the whole intervention of Ms Simona Marolla, Export Marketing Manager.