Vicenzovo Strawberry: innovation turns pink to celebrate a 120-year Pastry Tradition

To mark its 120th anniversary, the Vicenzi Group presents Vicenzovo Strawberry: the first fruit-flavored ladyfingers. A product version that perfectly blends traditional pastry craftsmanship with a strong of innovation spirit, the core values of the company.

The new Vicenzovo Strawberry is made from a recipe that preserves the hallmark features of the original ladyfingers, enriched with strawberry juice to deliver a fruity taste and a delicate pink hue. A one-of-a-kind product designed to reinterpret the great classics of Italian pastry-making and inspire new opportunities of consumption in pursuit of creativity and quality.

This newborn edition further strengthens Vicenzi’s leadership in the ladyfinger segment, introducing an innovation that resonates with modern tastes and maintains its roots in the brand’s heritage.

Vicenzovo Strawberry will be internationally available starting May 2025.